![]() “Projection mapping is no longer regarded just as a guerrilla-marketing tactic for making a big PR splash on a well-known landmark – although this is still popular,” explained VNS CEO Steve Wang in a recent article for AV Magazine. Previously seen as something of a niche solution, mainly favoured by guerrilla marketeers (it’s still the go-to approach for many public relations outfits looking to make some relatively easy noise for clients), projection mapping has gone mainstream over the past couple of years and is now being adopted across multiple sectors. Although we’re all effectively on pause at the current time, it will be “business as usual” soon enough, and there’s no doubt that the projection mapping industry will continue to go from strength to strength. I hope you are all keeping well during this difficult period for us all. ![]()
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